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LH 119: Behind the Scenes of Flower Farming

What it’s REALLY like to run an organic flower farm.

Have you ever dreamed of starting your own gardening or farming business?

It can sound romantic and whimsical, can’t it?

But what’s really involved in running a seasonal business around growing things? How do you manage the season or even your day around harvesting and delivering plant material?

This week, I share an episode I actually recorded for some of my business coaching students. You see, I have a secret podcast called Seedy Conversations® where I give the back story on businesses, homesteaders and bloggers.  We dive into what makes them tick and how they make this lifestyle work. Normally, only my students get to hear these episodes.

Well, this episode is from those archives and I’m sharing it here because I got some requests from Living Homegrown listeners for these types of interviews.

You asked…so I’m delivering!

In this episode, I bring back Erin Benzakein of the world famous Floret Farm. (She was originally on podcast #95)

Erin is the top floral farmer-florist in the country and she spills the beans on what it really means to run a small family farm.

The good news is that Erin finds her business to be super rewarding and inspiring each and every day.

In other words…It’s everything you would want in a flower farming business.

I think you will love her story!

 

You’ll learn:

  • About a typical day in the life of a farmer-florist
  • How does she start her day & how do they handle orders
  • What is the best gear to wear out in the field
  • Which crops to grow for market
  • The magical time for taking garden photos
  • The 1 morning practice that sets you up for success in your day
  • Top advice for anyone considering becoming a farmer

Erin Benzakein:

Erin Benzakein is the founder of the flower farm Floret. She is considered one of the nation’s leading “farmer-florists”, which is a term she helped popularize to describe those skilled at both flower farming and floristry. She recently wrote the long-awaited book,  Floret Farm’s Cut Flower Garden: Grow, Harvest and Arrange Stunning Seasonal Blooms.

Erin has published extensively on her blog and in Growing for Market (a trade publication), and has mentored countless other aspiring farmer florists across the country.

Her floral designs and flower farm have been published in magazines including Living, Sunset, Country Living, Victoria, Seattle Bride and Mary Jane’s Farm, as well as dozens of trend-setting wedding websites, blogs, and photo shoots.

Aside from being a skilled farmer and top-notch florist, Erin is also an accomplished photographer, floral designer teacher and entrepreneur.

Known for her lush, airy, romantic floral designs, Erin was awarded the 2014 Martha Stewart American Made Award for Floral Design.

Erin is drawn to old-fashioned flowers and is consistently pushing the limits of what can be used in a bouquet. Her latest obsession is incorporating various herbs, edibles and vines in her designs.

With Floret’s strong natural brand, far-reaching web presence, national press exposure and a client roster that includes companies like Whole Foods, the floral world is watching Erin’s little flower farm, waiting to see what’s next.

 

Resources & Links Mentioned:

Cut Flower Garden* – Erin’s new book for the home gardener

Floret Farm Erin’s website & farm

Erin on Instagram – Floret Flowers

Growing Organic Flowers – Episode #95

StrengthsFinder 2.0* – A book Erin recommends for business owners

Transcript:

Click here for the full transcript for Episode #119

*denotes an affiliate link

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About the Author:

Theresa Loe is the founder of Living Homegrown® and the Canning Academy® and is the Co-Executive Producer & Canning Expert on the national PBS gardening series, Growing A Greener World®. Theresa homesteads on just 1/10th of an acre in Los Angeles with her husband, two teenage boys and several disorderly but totally adorable chickens. Learn more about Living Homegrown here and about the Canning Academy here.

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